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Ciano Design

Firm: Ciano Design
Address: 678 Massachusetts Avenue, Cambridge, MA
Phone: 617.349.0003
Web: cianodesign.com

Project: Self-promotional mailing
Art Director: Patrick Ciano
Designers: Patrick Ciano, Margarita Encomienda
Photographers: Patrick Ciano, Margarita Encomienda
Copywriter: Patrick Ciano
Typefaces: Hoefler, Gotham
Printer: Next Generation
Paper: Synergy Calm Green 80lb cover, Envelope: Royal Fiber, Natural 7, Gilclear Ivory

Why was it not just lucky that this piece achieved its aims?
We wanted to send current and prospective clients a self-promotional piece that would introduce them to a selection of our personal work. Creating the series of hand-assembled collages allowed us to explore the juxtaposition of various themes and imagery. Each set contains six cards that the recipient then mails to friends and relations, reaching an even broader audience. The set of cards was greatly appreciated resulting in numerous calls and new project inquiries.

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