Firm: Moore Moscowitz
Address: 23 Sumner Road #3, Brookline, MA
Phone: 617.731.7783
Web: mooremoscowitz.com

Project: Polka Dog Packaging
Client: Polka Dog Bakery
Designer: Jan Moscowitz
Photographer: Robert Van Sickle
Copywriter: Deborah Gregg
Typeface: Chase
Printer: Puritan Press

Why was it not just lucky that this piece achieved its aims?
In a word, it was collaboration. A talented studio assistant named Charlie put in endless hours on product testing. Although it was grueling work, he helped keep the project on-budget by agreeing to be paid in dog biscuits. Sadly, he ate through most of the profits.

He'll be happy to know another "BoNE" might be in his future.