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Philographica, Inc.

Firm: Philographica
Address: 1318 Beacon Street, Suite 12, Brookline, MA
Phone: 617.738.5800
Web: philographica.com

Project: Compensation Survey of Marketing Professionals
Client: Aquent/AMA
Art Directors: David Horton
Designers: David Horton, Amy LeBow
Illustrator: Greg Mably
Copywriter: Lee Nash
Typeface: News Gothic
Printer: Millennium
Paper: Mohawk Options Vellum

Why was it not just lucky that this piece achieved its aim?
Whimsical illustration, writing and typography were used to engage this sophisticated and somewhat jaded audience with otherwise mundane information. A companion website was also created.


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