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Firm: Seltzer
Address: 45 Newbury Street, Boston, MA
Phone: 617.353.0303
Web: seltzerdesign.com

Project: Absorbing Boston
Client: Fox River Paper Co.
Art Director: Rochelle Seltzer
Designer: Meaghan O'Keefe
Copywriters: Rochelle Seltzer, Annie Smidt
Photographer: John Lawler
Typefaces: Eidetic Neo, Priori Sans, Dalliance Flourishes
Printer: Dynagraf
Paper: Gilbert Esse Rosa Textures 100lb cover, Gilbert Glacier White heavy, Fox River Starwhite Flash Pearl Stipple 84lb cover

Why was it not just lucky that this piece achieved its aims?
Fox River Paper Co. asked us to design a piece that would showcase papers from both of their brands (Fox River and Gilbert, with a request that Gilclear be included), to be given to attendees at the AIGA National Design Conference in Boston, September 2006. We were able to create whatever we wished and decided a handy guide to Boston would be useful, fun, and connect people to all the places within walking distance or a quick T ride. We also wanted to design a piece that would be kept longer than just a nice looking promotion printed on lovely stock.

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Questions? Email us at boneshow@boston.aiga.org