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Seltzer

Firm: Seltzer
Address: 45 Newbury Street, Boston, MA
Phone: 617.353.0303
Web: seltzerdesign.com

Project: Stationery System
Client: Seltzer
Art Director: Rochelle Seltzer
Designer: Meaghan O'Keefe
Copywriter: Betsyann Duval
Typefaces: Eidetic Neo, Base Twelve
Printer: Arlington Lithography
Paper: Strathmore 25% Cotton Softwhite Wove 100lb cover, 24lb writing

Why was it not just lucky that this piece achieved its aims?
We put a lot of thought and work into the update of our firm's identity. We shortened the name (we were previously Seltzer Deisign), added a new tagline, redesigned the logo, and designed a new stationery system. The new positioning is expressed with the tagline, Design Intelligence, to convey that our creative solutions are built upon solid marketing foundations and matched to well-articulated objectives. The logo was updated to incorporate the tagline and maintains a bubble reference, but in a new form (we've used bubble in a number of forms since the inception of the firm in 1984).


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