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Sentient Design

Firm: Sentient Design
Address: 39 Rosemary Street, Dorchester, MA
Phone: 617.365.6804
Web: sentientdesign.com

Project: Sweetriot Cacao Packaging
Client: Sweetriot
Art Director: Suzanne McCarthy
Designer: Suzanne McCarthy
Illustrator: Patty West Elstrott
Photographers: Laurie Asuus, Sarah Endline
Typefaces: Agenda Medium, Agenda Bold
Printer: Planet Canit
Material: Tin

Why was it not just lucky that this piece achieved its aims?
Sweetriot developed joyfully intense real cacao nibs (100% dark chocolate) dunked in 50%, 65%, or 70% dark chocolate. Since cacao comes from Latin America, Africa, and Asia, we wanted the consumer to join a joyful celebration of culture and diversity through the packaging experience. Easy to carry, colorful tins were designed to stand out among the brown paper packaging too often used for cacao and chocolate products, and to create a fun, energetic feeling of celebration.


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