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Square Zero

Firm: Square Zero
Address: 120 Washington Street, Suite 202F, Salem, MA
Phone: 617.953.4589
Web: squarezerostudio.com

Project: ICA Director's Circle Brochure
Client: ICA/Boston
Art Director: José Nieto
Designer: José Nieto
Illustrators: Diller Scofidio + Renfro
Photographer: Nan Goldin
Copywriters: ICA Staff, Jose Nieto
Typefaces: Akzidenz Grotezk, ICA cg Triumverate
Printer: The Graphic Group
Paper: Utopia 2, clearfold

Why was it not just lucky that this piece achieved its aims?
The audience for this piece was corporate CEOs, company owners, and the like—so our task was to adapt the ICA brand to be appropriate at this level. The theme of closer/deeper served to clearly define the offer.


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Questions? Email us at boneshow@boston.aiga.org

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