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Visual Dialogue

Firm: Visual Dialogue
Address: 24 Rutland Street, Boston, MA
Phone: 617.247.3658
Web: visualdialogue.com

Project: MIT Center for Cancer Research Brochure
Client: Massachusetts Institute of Technology
Art Director: Fritz Klaetke
Designers: Jesse Hart, Fritz Klaetke
Copywriters: Martha Eddison, Fritz Klaetke
Photographer: Kent Dayton
Typeface: New Century Schoolbook
Printer: Millennium Graphics
Paper: Mohawk Superfine

Why was it not just lucky that this piece achieved its aims?
While MIT CCR is a leader in making major breakthroughs in the war on cancer, they had not previously told their story to the world. A simple yet provocative statement on the cover draws readers inside where the past, present, and future of the Center are outlined.


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