Address: 1318 Beacon Street, Brookline, MA
Project: Plan 63, Plan 64 and Plan 65
Client: MIT School of Architecture and Planning
Art Director: David Horton
Designers: Erica Gregg, David Horton, Ian Koenig
Copywriter: Scott Campbell
Creative Directors: David Horton, Susan Trevithick
Typeface: Bell Gothic
Paper: Mohawk Options, Smooth
Why was it not just lucky that this piece achieved its aims?
Plan 63, Plan 64 and Plan 65, alumni publications for the School of Architecture and Planning at MIT, strike a balance between informative written pieces and striking visual content. Consisting of multiple fold-out stories, varying in length and topic, each issue takes the form of a self-mailer, which allows for significant savings in mailing costs.
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